The Xpertainment Group is a boutique marketing consulting firm operating at the unique intersection of marketing expertise, entertainment, and experiences.
Gordon Ho most recently served as Chief Marketing Officer and Head of Sales at Princess Cruises, the 3rd largest cruise line in the world. Gordon and his team drove business-building experience initiatives including Discovery at Sea, bringing Discovery Channel and Animal Planet experiences to Princess; The Voice of the Ocean, a multi-channel experiential onboard talent competition in partnership with NBC’s The Voice; world premieres of exclusive musicals from Wicked composer Stephen Schwartz; and new culinary offerings including Chef Curtis Stone’s first restaurant at sea, Share.
Gordon spearheaded Princess’s “personalization at scale” initiative and new marketing technology solutions which drove double-digit ROI improvements in advertising and e-commerce conversions.
As Disney’s Executive Vice President of Marketing, Content & Technology within Home Entertainment, Gordon created...
Victoria J. Buchholz is a corporate strategist, attorney, and marketing executive. Victoria uses her strong communication skills and experience across global travel, entertainment, and media sectors to help Xpertainment clients achieve success. Victoria has advised and helped implement strategies for some of the most prominent companies in the world, including Google, Fox, Unilever, the NFL, and Princess Cruises, where she has served as Director of Marketing Strategy & Special Projects. As an attorney at top international law firm Mayer Brown, Victoria specialized in corporate and entertainment transactions, including licensing and IP deals, M&A, commercial contracts, regulatory matters, and international operations.
Victoria is a published author, and her writing has been featured in publications such as the New York Times, Wall Street Journal, and Los Angeles Times. Victoria graduated with honors from Stanford Law School (JD) and Cambridge University (MA/BA).