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View Gordon's latest lecture, Crisis Management Lessons from Diamond Princess: Communication and Marketing Takeaways for Northwestern's Kellogg School of Business
Following the COVID-19 outbreak on a Princess Cruise, Gordon Ho explains how marketing is fundamental in disaster response.
SIMULMEDIA
How To Turn Leadership Into Action During a Crisis
Gordon Ho discusses the future of marketing in the post-Covid-19 world.
CARDWELL BEACH
Marketing Post-COVID with Gordon Ho, Chief Marketing Officer, Princess Cruises
Gordon Ho discusses what it takes to reach consumers beyond the transaction, how the human element of travel matters, and why the role of customized content cannot be overstated.
ADWEEK
How Princess Cruises Keeps Its Focus on Top-Deck Customer Experience
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Ho speaks to Skift about forming new partnerships, launching a destination matchmaking tool, and making sure to tell the story of the dessert.
SKIFT
Skift CMO Interviews: Princess Cruises on Creating Meaningful Travel Experiences
Gordon Ho talks about what prepared him for leading at the epicenter of a pandemic with the whole world’s attention riveted on what happens next, of his core marketing beliefs, and of his never-ending hope for the future.
THE CMO CLUBHOUSE
CMO Clubhouse Conversations with Gordon Ho
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Ho speaks to to Skift about forming new partnerships, launching a destination matchmaking tool, and making sure to tell the story of the dessert.
BRANDCHANNEL
Q&A with Princess Cruises CMO Gordon Ho
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Looking back at his exceptional career with Princess as marketing dynamo Gordon Ho is among those leaving the company
SEATRADE CRUISE NEWS
Gordon Ho, who put the 'Come Back New' into Princess Cruises, is leaving
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The future of COVID and the cruise line industry as seen by Ex-Chief Marketing Officer of Princess Cruise Line
WHAT HAPPENS NEXT
Gordon Ho - What Happens Next
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Gordon Ho, senior vice president and head of global marketing for Princess Cruises, shares how they are raising awareness of cruising and tapping into travelers with technology
A.LIST
How Princess Cruises Is Wooing Consumers To Navigate New Waters
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Princess Cruises’ vice-president of marketing Gordon Ho tells Lesley Bellew how he draws on his Disney Corporation background to spread the magic of cruise
CRUISE TRADE NEWS
Interview with Princess Cruises’ Vice-President of Marketing, Gordon Ho
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