The Xpertainment Group is a boutique marketing consulting firm operating at the unique intersection of marketing expertise, entertainment, and experiences. Our 3X methodology is designed to propel measurable, data-driven growth.
Xpertainment Insight Collection
Identify gaps and opportunities
Analyze existing data and product touch points
Interview employees and customers
Competitive and marketplace analysis
Xpertainment Opportunity Plan
Align cross-functional teams
Create business cases based on top opportunities, ROI calculations, etc
Identify partnerships and business development opportunities
Create strategic framework and operating plan for top opportunities
Xpertainment Launch Leadership & Metrics Map
Oversee and optimize launch or re-launch, delivering operational excellence
Marcom plan, including digital marketing e-commerce, social media, PR, etc
Establish mechanism for ongoing metrics and reporting
The Xpertainment Group advises clients in legal matters connected to marketing, product development, and commercial transactions. We have negotiated deals with entertainment properties, music artists, celebrities, technology companies, governing and sanctioning bodies, and more. Whether clients are seeking counsel on intellectual property, media strategy, content creation and licensing, advertising, partnerships, promotions, customer endorsements, privacy issues, or other legal risks, the Xpertainment Group strategizes, negotiates, and structures key transactions using a combination of deep experience and agile, practical advice grounded in our client's business needs.